DENVER, CO (April 14, 2026) — As Karsh Hagan (KH) and Madden Media continue to move towards a bold new agency model, they are centralizing creative leadership under Jeff Martin, who has been named Chief Creative Officer. In this role, Martin will lead breakthrough ideas and unify the agency’s creative vision and voice. To help modern brands stand out in a crowded landscape, he brings together bold creative perspective and strategic thinking to build meaningful human connections.
Martin is a highly accomplished creative professional with over 35 years leading award winning work for various clients including Travel South Dakota, Aspen, Colorado Tourism, Litehouse Dressings and Denver International Airport among others. He is known for crafting big-idea campaigns that deliver high returns by centering on authentic human moments.
“In an industry that often gets distracted by the ‘how’ and ‘what,’ my focus has always been on the ‘why,” said Martin. “At KH | Madden, we don’t just wait for defining moments to happen for a brand, we make them happen. As Chief Creative Officer, I’m excited to lead a team that turns ideas into forward momentum and builds what’s next for our brand partners.”
Martin’s philosophy goes beyond awards, though his teams have been recognized by Communication Arts, The Webbys, Graphis, The One Show, and the ESTO Mercury Award. At its core, his work is designed to move people and create real momentum for brands. Under his creative direction, Denver International Airport’s “DEN Files” conspiracy campaign shook up the travel industry, generating over 1 billion impressions with no media spend. Colorado’s “Come to Life” campaign continues to deliver record-breaking ROI, while Visit Denver’s “All Ways Welcome” drove 1.8 million incremental trips, $641 million in economic impact, and $72 million in tax revenue.
“People are exhausted by safe, boring marketing that interrupts them. They want to participate in a story.” said Dan Janes, CEO of KH | Madden. “These stories can’t survive in a vacuum; they require an operational ecosystem that protects, refines, and amplifies them. Jeff is a master at uncovering real human stories and transforming them into powerful creative work that resonates and delivers for our clients.”
Martin is a highly accomplished creative storyteller, Army veteran, photographer, fly fishing guide and martial arts instructor. His personal journey towards creativity has shaped a diverse range of skills and perspectives that continue to inform and guide his creative approach today. With Martin leading its creative output, KH | Madden is setting a new standard for independent agencies, proving that bold creative storytelling is the ultimate antidote to today’s trust deficit.
ABOUT KARSH HAGAN | MADDEN MEDIA
Karsh Hagan | Madden Media is an independent marketing agency formed through the strategic partnership of Karsh Hagan and Madden Media. By blending bold creative storytelling with high-performing media, PR, GEO, and data-driven strategy, the agency helps ambitious brands close the gap between how they are seen and how they are felt. We build genuine connections through moments that move people, brands, and places forward. For more information about the agency’s national scale and neighborhood-level insight, visit khm.agency.