DENVER, CO (MAY 21, 2026) Karsh Hagan | Madden today announced the promotion of Melissa Pert to Senior Vice President of Integrated Media, recognizing her leadership in driving strategic, audience-centered media solutions for the agency’s clients. In her expanded role, Pert will oversee integrated media strategy and investment across channels, helping brands navigate an increasingly complex and rapidly evolving advertising landscape.
As digital media continues to grow more fragmented through expanding programmatic inventory, AI-generated content, and increasingly sophisticated ad technologies, Pert will lead the agency’s focus on delivering media strategies grounded in precision, transparency, and meaningful audience connection.
As SVP of Integrated Media, Pert is tasked with putting KHM’s creative moments into motion. She will lead a unified media discipline that fuses Karsh Hagan’s rigorous performance and analytics pedigree with Madden Media’s profound understanding of community-driven consumer intent.
“Clients aren’t asking for more impressions, they’re asking for results they can actually see and trust,” said Pert. “Our job is to make sure great creative shows up in the right places, for the right people, in ways that actually move them. That means using data and precision-targeted media with intention, not just scale. Because in today’s increasingly fragmented media environment, impact efficiency always beats cost efficiency.”
Karsh Hagan | Madden has already proven the power of “impact efficiency.” Instead of generic digital buys, Pert’s team delivers strategic, omnichannel storytelling that performs. Visit Tucson saw a 500% increase in Spanish-language traffic and a Governor’s Tourism Award, while Door County drove a 144% lift in paid search and massive new lead generation. Beyond tourism, the agency has achieved a 444% return on ad spend for retail clients like Applejack Wine & Spirits, Smashburger and MSU Denver. Behind these results is a media engine built for modern complexity.
“Traditional holding companies often rely on opaque media arbitrage that benefits the agency more than the client,” said Dan Janes, CEO of Karsh Hagan | Madden. “Melissa respects our clients’ budgets by treating every dollar as an investment in trust, rather than a race to the bottom. In a post-funnel, AI-influenced world, this is the model that wins with consumers.”
To immediately put this philosophy into practice, Pert will facilitate an exclusive webinar co-hosted by Karsh Hagan | Madden,The Trade Desk, and Visit Denver on Tuesday, June 9th at 12 PM EST. The session will preview new research from The Trade Desk Intelligence and PA Consulting on the Traveler’s Path-to-Purchase, addressing the massive missed opportunity in modern media planning. The report explores key travel motivations, behaviors, and preferences of travelers and also unpacks how travel advertisers can most effectively influence and appeal to travelers across varying mindsets and personas. The discussion between Pert, The Trade Desk as a global, independent media buying platform, and Visit Denver as the official tourism and marketing organization for the City of Denver, explores how brands and agencies can leverage these insights to build omnichannel digital media campaigns across the open internet that align with traveler intent, reach consumers in trusted environments, and drive measurable actions.
The promotion strengthens Karsh Hagan | Madden’s independent agency model as a bold alternative, serving ambitious clients in tourism, hospitality, financial services, and related sectors with integrated thinking that earns attention and drives real business momentum.
To learn more about the agency’s integrated media approach, visit khm.agency.
ABOUT KARSH HAGAN | MADDEN MEDIA
Karsh Hagan | Madden Media is an independent marketing agency formed through the strategic partnership of Karsh Hagan and Madden Media. By blending bold creative storytelling with high-performing media, PR, GEO, and data-driven strategy, the agency helps ambitious brands close the gap between how they are seen and how they are felt. We build genuine connections through moments that move people, brands, and places forward. For more information about the agency’s national scale and neighborhood-level insight, visit khm.agency.