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# KHM Agency: A creative marketing agency building moments that move

## Sitemaps
[XML Sitemap](https://khm.agency/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What DI’s 2026 Annual Summit Taught Us About Destination Leadership](https://khm.agency/insights/di-annual-summit-2026-takeaways/): We live in a time when people question almost everything. News. Algorithms. Institutions. Even the content they're reading.
- [Is AI flattening our thinking?](https://khm.agency/insights/is-ai-flattening-our-thinking/): Not the performance and not the nostalgia.
- [How Trust Drives Community Based Tourism Management & Strategy](https://khm.agency/insights/why-trust-drives-tourism-management/): For more than 40 years, Madden has partnered with communities through every major shift in how people plan and experience travel, from the first desktop computers to flip phones, smartphones, and the full force of the internet. We’ve stayed ahead by leaning into new technology, learning it inside and out, and figuring out how to make it work for our communities, which is exactly how we’ve approached the rise of AI
- [AI Is Everywhere. Here’s How We Actually Use It.](https://khm.agency/insights/how-we-use-ai/): For more than 40 years, Madden has partnered with communities through every major shift in how people plan and experience travel, from the first desktop computers to flip phones, smartphones, and the full force of the internet. We’ve stayed ahead by leaning into new technology, learning it inside and out, and figuring out how to make it work for our communities, which is exactly how we’ve approached the rise of AI
- [What ChatGPT Ads Mean for Communities: AI Ads and the Future of Discovery](https://khm.agency/insights/ads-in-chatgpt-community-impact/): The internet just did that thing where it quietly changed again. ChatGPT is rolling out ads, which means the world’s new favorite travel sidekick is about to become monetized.
- [We Don’t Live in Funnels: How to Win in a Non-Linear World](https://khm.agency/insights/how-to-win-in-a-non-linear-world/): We don’t live in funnels anymore.
- [Big Moments, Bigger Impact: How Madden Clients Show Up for the World’s Biggest Sporting Events](https://khm.agency/insights/big-moments-bigger-impact-sports-destination-marketing/): When the world’s eyes are on sports’ biggest stages, destinations have a once-in-a-generation opportunity to do more than just host. 
- [The Great Rebalance: Early Signals Shaping 2026](https://khm.agency/insights/the-great-rebalance-early-signals-shaping-2026/): Here’s a not-so-secret about Karsh Hagan: our strategy team spends months immersed in cultural signals and consumer data to understand not just what’s happening now, but where things are headed next. That work comes together in our quarterly Trends & Insights Report, where we synthesize what we’re seeing across travel and tourism, higher education, finance and banking, healthcare and wellness, food and beverage, and broader human behavior and culture. 
- [Paid Media in 2026: From Hidden Costs to Clear Value](https://khm.agency/insights/paid-media-philosophy-madden-karsh-hagan/): Paid media is at an inflection point. As expectations for transparency and performance continue to rise—especially for publicly funded and destination marketers—it’s no longer enough to rely on opaque buying models and siloed media practices. 
- [Travel Marketing in 2026: 8 Shifts We’re Seeing Now](https://khm.agency/insights/eight-tourism-marketing-predictions-for-2026/): This year feels different. Shifts are happening. In how travelers plan, in what builds trust, and in what communities actually need from their marketing strategy.
- [The New Data Frontier](https://khm.agency/insights/the-new-data-frontier/): The marketing world runs on data, but only if that data is clean, structured, and actionable. At Karsh Hagan, we believe the future belongs to brands that not only generate data, but those who make it useful. Just as we once pioneered the creative frontier, we’re now pioneering the data frontier: building smarter, more efficient data systems that empower performance.
- [Next Tier Unlocked: Here’s How to Own It](https://khm.agency/insights/how-cities-compete/): Congratulations, your city has hit the next tier of growth. The awards are on the shelf, the travel blogs are raving, and visitation numbers are at an all-time high. You've leveled up.
- [Future Proofing Travel Brand Strategy](https://khm.agency/insights/future-proofing-travel-brand-strategy/): The way travelers research and plan trips is undergoing a fundamental transformation. 
- [Elevate 2025: AI, Workflows, and the Future of How We Work](https://khm.agency/insights/elevate-2025-ai-workflows-and-the-future-of-how-we-work/): As project managers, our minds are constantly juggling thousands of details: timelines, dependencies, deliverables, and the unexpected curveballs that come with every project. But at the core, it always comes down to one thing: how to make work flow better for our teams. At the recent monday.com Elevate conference, the biggest takeaway was clear: the present (not the future) is AI. It’s already here, and it’s ready to help teams work smarter, not harder. For those of us who live and love process, that message hit home.
- [The Constellation of Adaptability: Leadership Lessons from Veterans Who Shaped My Path](https://khm.agency/insights/constellation-of-adaptability-leadership-lessons-veterans-day/): Discipline got us through the gates at West Point. It carried us through ruck marches, pre-dawn formations, and the relentless cadence of military life. But in Afghanistan and Iraq, where chaos reigned and no plan survived first contact, it was adaptability that kept our teams alive and effective.
- [The Next Chapter of Karsh Hagan](https://khm.agency/insights/the-next-chapter-of-karsh-hagan/): Some moments are more than milestones. They’re the kind that expand what we believe is possible and remind us why we started in the first place.
- [How Cities Balance Their Cultural Soul With Innovation Ambitions](https://khm.agency/insights/how-cities-balance-culture-and-innovation/): In the race to become the next “smart city,” one question often lingers: what happens to the soul of a place, the spark that makes it feel like home? As skylines fill with gleaming tech campuses and life gets optimized, do we risk paving over the vibrant, quirky, and creative spirit that makes a place unique?
- [How Cities Grow Big: From Local Gem to Global Icon](https://khm.agency/insights/local-to-global-tourism-technology-growth/): Some cities begin as word-of-mouth favorites—places you tell friends about. Others grow loud. Fast. But the ones that stick? They earn their place in the global space.
- [Gemini in Chrome: What to Know About AI Trip Planning](https://khm.agency/insights/gemini-in-chrome-ai-trip-planning/): Gemini in Chrome surfaces insights, compares prices, books tables, and builds itineraries—all without leaving the tab. And it’s rewriting your role in the process.
- [Movie Tourism: How Communities Turn Film Productions into Long-Term Wins](https://khm.agency/insights/movie-tourism-how-communities-turn-film-productions-into-long-term-wins/): When we think of the film industry, we often picture Hollywood stars and blockbuster premieres. But behind the glamour, film, television, animation, and gaming are powerful economic engines that can transform a local community. From creating jobs to filling hotel rooms and supporting small businesses, the impact of a single production can ripple across every sector of a local economy.
- [Why Tourism Matters: Community & The Power of Belief](https://khm.agency/insights/community-based-tourism-and-the-power-of-belief/): There’s something Ted Lasso says in the early episodes, after another loss:
- [Tourism Industry Trends 2025: What’s Shaping Fall Travel Right Now](https://khm.agency/insights/fall-2025-tourism-industry-trends/): As we head into the holiday season, here are the top tourism industry trends 2025 is bringing into sharper focus.
- [Unique Ways Destinations Can Attract Outdoor Journalists and Publications](https://khm.agency/insights/unique-ways-destinations-can-attract-outdoor-journalists-and-publications/): In today’s world - where travelers crave authenticity and adventure, outdoor journalists play a pivotal role in shaping perceptions of an outdoor destination. Their stories reach niche audiences that value the wild, the remote, and the real. But in a sea of destinations fighting for media attention, how can your destination storylines be different and secure outdoor media coverage?
- [Getting Creative with AI: Our Journey with Creatopy](https://khm.agency/insights/getting-creative-with-ai-our-journey-with-creatopy/): The advertising world is moving faster than ever, and the agencies that thrive are the ones leaning into innovation. At Karsh Hagan, we’ve always set out to pioneer the West, not just in place, but in creativity and technology. Our latest step? Partnering with Creatopy, a powerful AI-driven ad design and creative automation platform that’s changing the way we deliver for our clients.
- [Kickstart Your 2026 World Cup Marketing Strategy: A Game Plan for DMOs](https://khm.agency/insights/world-cup-marketing-game-plan/): The 2026 FIFA World Cup isn’t just a soccer tournament. It's a global phenomenon that presents an unprecedented opportunity for DMOs across North America. And whether your city’s hosting a match or not, there’s one truth we can all agree on: this is gearing up to be one of the biggest tourism moments of the decade.
- [Inhale Strategy, Exhale Creativity](https://khm.agency/insights/inhale-strategy-exhale-creativity/): Let me just preface this by saying that I am not at all insinuating that I’m a ‘yogi guru’. 
- [Multicultural Travel Marketing Is Broken… and Costly](https://khm.agency/insights/multicultural-travel-marketing-is-broken-and-costly/): If you ask most destinations who their marketing is for, the answer often sounds the same: “everyone.” But in trying to speak to everyone, many DMOs end up resonating with no one.
- [Beyond Impressions: How Modern Media Can Build Trust and Drive Action](https://khm.agency/insights/beyond-impressions-how-modern-media-can-build-trust-and-drive-action/): In the modern attention economy, the mission has changed. We no longer interrupt with sheer volume; we connect with surgical precision and deliver the right invitation to the right person at the exact moment they need an answer.
- [The Attention CODE: Making Brands Memorable in the AI Era](https://khm.agency/insights/the-attention-code-making-brands-memorable-in-the-ai-era/): The marketing funnel is a ghost. It haunts the halls of brands that still believe they control the message. But in today’s attention economy, where every glance is currency, consumers are the new center of gravity. They pull brands into their orbit on their own terms. To win here, you need more than a relevant message; you need a memorable one. You need the Attention C.O.D.E.
- [The AI Gatekeeper: How the Logic Behind AI Shapes Brand Visibility](https://khm.agency/insights/the-ai-gatekeeper-how-the-logic-behind-ai-shapes-brand-visibility/): If you still think of AI as a clever sidekick for your marketing team, you’re already behind. Branding artificial intelligence isn’t a tool you use; it’s the new gatekeeper. It’s the field, the referee, and the rulebook for the entire game of brand visibility. Ignoring its logic is like showing up to the Super Bowl with a baseball bat. You’re not just playing poorly; you’re playing the wrong game entirely.
- [The New Gravity: Why Discovery and Trust Now Drive Every Purchase](https://khm.agency/insights/the-new-gravity-why-discovery-and-trust-now-drive-every-purchase/): For decades, marketing fought with the precision of a Stormtrooper—firing endlessly, hitting nothing. The old playbook, built on interruption and sheer volume, is a relic from a world that no longer exists. It generates noise, not meaning.
- [Branding vs. Marketing Isn’t the Real Debate—It’s What You Do With Your Brand That Matters](https://khm.agency/insights/branding-vs-marketing-brand-components-for-destinations/): Let’s clear something up right from the start: branding and marketing aren’t twins. They’re more like second cousins once removed—related, hanging out at the same table, but definitely not the same person. A product is something you buy, a brand is something you buy into.
- [What Disability Pride Month Means To Me—And What It Should Mean to DMOs](https://khm.agency/insights/disability-pride-month/): July is Disability Pride Month. Sadly, I am not proud to be disabled. As the saying goes, if you’ve met one disabled person, you’ve met one disabled person, but I feel fairly safe in saying that my opinion is probably shared by more than one person like me.
- [America250 Across the Ages: How to Celebrate with Every Generation in Mind](https://khm.agency/insights/america-250-through-the-generations/): July 4, 2026, marks a big moment: America’s 250th birthday. And while the fireworks will fly and the anthems will blare, the real magic? It’s going to happen in communities across the country. Town squares, riverfronts, historic sites, and unexpected places will all be stages for something uniquely powerful—a chance to reconnect, reimagine, and reignite pride in place.
- [The DMO’s Guide to a Crisis Communication Plan That Works](https://khm.agency/insights/crisis-communications-guide/): Let’s face it—nobody schedules a crisis. But when disaster (or disruption of any kind) knocks on your community’s door, the last thing you want to do is scramble for a plan while your inbox floods and everyone—from visitors to board members to media—expects you to have answers. 
- [Pride Season 2025: Celebrating Love, Identity, and Community Through Travel](https://khm.agency/insights/pride-season-2025/): As we approach Pride Season, we prepare once again to celebrate the LGBTQ+ community through powerful events, love-filled parades, and intentional moments of visibility and joy. For travelers and tourism professionals alike, Pride is not just a celebration—it's a reflection of how far we’ve come and how inclusive travel experiences can shape our world.
- [Our Creative Process is Built Different (On Purpose)](https://khm.agency/insights/madden-creative-workflow-how-marketing-strategy-comes-to-life/): We’re not here to crank out campaigns that blend into the background. We're here to spark goosebumps. Raise eyebrows. Gut-level reactions that lead to real results. 
- [Summer Travel Trends 2025: Summer Marketing Ideas](https://khm.agency/insights/summer-travel-trends-2025-summer-marketing-ideas/): The mercury is rising, and so are traveler expectations! As we dive headfirst into summer 2025, the travel landscape is buzzing with a unique blend of cautious optimism and evolving preferences (what’s new, right?). For DMOs nationwide, understanding the latest travel trends isn't just insightful—it's essential for crafting winning summer marketing ideas and ensuring your destination is top-of-mind for those pondering where to travel this summer.
- [Memorial Day: Between Remembrance and Road Trips](https://khm.agency/insights/between-remembrance-and-road-trips/): For some, Memorial Day is a long weekend that signals the unofficial start of summer—weekenders start plotting escape routes, car coolers get packed like a game of Tetris, and somehow the sunscreen’s already half gone before you even hit the road.
- [Travel Ads That Actually Work: How Communities Are Rewriting the Rules](https://khm.agency/insights/travel-ads-that-actually-work-how-communities-are-rewriting-the-rules/): Let’s be honest—most traditional travel ads are built to interrupt, not connect. Flashy footage. Generic taglines. A fleeting “Book Now!” CTA that disappears faster than your TikTok attention span.
- [What Does Sustainable Travel Mean for Your Destination? A Guide for DMOs](https://khm.agency/insights/sustainable-travel-mean-for-your-destination-a-guide-for-dmos/): Sustainable tourism has become one of those phrases that’s been tossed around so much it’s teetering on losing its impact. But it shouldn’t—sustainable tourism actually matters. And when it comes to making it more than a buzzword and making it real, DMOs are no longer optional players. They’re the planners, the educators, the referees, and, yes, still the storytellers.
- [How Destinations Can Champion Community-Based Tourism with Their Partners](https://khm.agency/insights/how-destinations-can-champion-community-based-tourism-with-their-partners/): Destination marketing is more than splashy ad campaigns, packed media plans, or glossy visitor guides—it’s about collaboration. When hotels, attractions, and local businesses actively participate in marketing efforts, they don’t just promote themselves—they amplify the destination’s reach and impact. A DMO’s job isn’t just to tell the story—it’s to help partners become part of it, creating a stronger, more connected tourism ecosystem that benefits everyone.
- [How DMOs Can Work with Travel Influencers and Content Creators to Drive Real Impact](https://khm.agency/insights/how-dmos-work-with-travel-influencers-and-content-creators/): Once upon a time (okay, ten years or so ago), travelers planned their adventures with more traditional forms of media and content. But today? Not so much. Attention spans have packed their bags, and the new travel inspiration MVPs are bite-sized videos, scroll-stopping Reels, and authentic storytelling from people you’d actually want to split a plate of fries with. 
- [Webinar Recap: The Impact of Tariff Talks on Canadian Travel Media](https://khm.agency/insights/navigating-tariff-talks-what-u-s-destinations-need-to-know-about-canadian-travel-trends/): Our recent webinar, Navigating the Impact of Tariffs on Canadian Travel Media, brought together industry experts to discuss how the current political and economic landscape is affecting Canadian travel sentiment and media coverage. The conversation was candid, timely, and revealing. If you missed it, we’ve got you covered—watch the full discussion below.
- [First-Timer at Expo West: 5 Things That Stuck With Me (Besides All the Free Samples)](https://khm.agency/insights/first-timer-at-expo-west-5-things-that-stuck-with-me-besides-all-the-free-samples/): As a newbie to Natural Products Expo West, I thought I knew what I was walking into. Health food? Wellness brands? Probably a lot of bars? (Check, check, and... definitely check.) But what I didn’t expect was the sheer vibrancy—in color, in creativity, and in how much my vitamin intake would spike in a single hour.
- [Why The Fly](https://khm.agency/insights/why-the-fly/): When I was asked to write about my favorite passions outside of work, my brain immediately started rifling through the things I like to do. What started as a simple question turned into a snowball of thoughts. Fly fishing was an obvious go-to, but overthinking a simple question made me realize why it was my go-to. Simply stated, it’s been the greatest weapon I have to combat a busy mind. Over the past decade or so, it’s been as much of a way to stay active and outdoors as it is a way to clear the gutters and cobwebs in my brain. 
- [Movie Tourism & Set-Jetting: How Destinations Attract Film Fans](https://khm.agency/insights/set-jetting-and-movie-tourism-how-destinations-attract-film-fans/): Ever watched a movie and thought, “I need to go there immediately”? You’re not alone. Screen tourism, better known as set-jetting, is blowing up faster than a Michael Bay explosion. Fans are packing their bags and booking flights to famous movie locations just to step foot where their favorite characters once stood. 
- [Mastering Seasonality: A Travel Marketer’s Essential Guide to Peak Season and Shoulder Season](https://khm.agency/insights/mastering-seasonality-a-travel-marketers-essential-guide-to-peak-and-shoulder-seasons/): Seasonality isn't just a buzzword — it's the key to making your marketing work smarter, not harder. If you want to stay ahead of the curve and keep those bookings flowing, you've got to master both peak season chaos and shoulder season gold. For many destinations, peak seasons bring a flood of visitors that strain infrastructure and resources, while shoulder seasons see valuable assets sitting idle. 
- [Madden Media Acquires Texas-Based Arsenal Advertising](https://khm.agency/insights/madden-media-acquires-texas-based-arsenal-advertising/): Today, we are thrilled to announce a significant milestone in our journey: the acquisition of  Texas-based creative powerhouse, Arsenal Advertising. This union is more than just two teams coming together — it's a fusion of creative visionaries, each bringing unique strengths and a shared passion for pushing ideas further and making a bigger impact.
- [Lessons From The Backcountry](https://khm.agency/insights/lessons-from-the-backcountry/): A few weeks ago, I was doing some competitive research and realized a lot of employee advocacy content out there just… sucks. We’ve all seen endless spotlight pieces about the “rockstar” employees of the world, so rather than doing more of the same, I wanted to give the people of Karsh Hagan the microphone — an open space to talk about what they love and what makes them who they are, and in turn, how that makes them so good at what they do. 

## Pages
- [Day 2](https://khm.agency/muse/day-2/): Breakfast, 8AM - 9AM, Hyatt Regency Colorado Convention Center
- [Day 1](https://khm.agency/muse/day-1/): Launch Reception, 6PM - 9PM, Former Saint, Hyatt Regency Colorado Convention Center
- [Muse](https://khm.agency/muse/): MUSE is Karsh Hagan + Madden’s premier leadership and strategy summit — an immersive, high-energy experience designed to inspire and architect the future of our agency. Over two dynamic days, we bring together our teams, clients, and partners to transform bold vision into measurable impact.
- [Chilly Herd](https://khm.agency/chilly-herd/)
- [Avalanche Adventure](https://khm.agency/avalanche-adventure/)
- [Resident Sentiment Ebook Download Page](https://khm.agency/resident-sentiment-ebook-download-page/): Download Your Guide
- [Nonprofit](https://khm.agency/industries/nonprofit/): KHM partners with civic organizations, foundations, and cultural institutions to build deep public trust and expand active participation. Discover a strategic framework built to strengthen support for the causes you care for, helping communities carry your mission forward from the inside out.
- [Business & Technology](https://khm.agency/industries/business-technology/): By pairing enterprise-scale tech marketing and technology marketing strategies with human-centered insights, KHM helps growth-focused organizations transform raw expertise into influence and complex features into trusted adoption. Discover a partner engineered to close the gap between what your team builds and what your customer understands, creating the clarity required for absolute buy-in.
- [Education](https://khm.agency/industries/education/): Moving far beyond traditional recruitment messaging, KHM delivers high-impact education marketing strategies that connect today’s learning opportunities directly to tomorrow's tangible outcomes. Discover a strategic partner engineered to establish clear, trusted paths, helping modern learners confidently invest their time in what is possible.
- [Health](https://khm.agency/industries/health/): Confidence changes everything. Driven by a core conviction that healthcare is human care, we deliver advanced digital healthcare marketing solutions that transform complex information into clear, trusted paths forward. Discover a strategic partner built to navigate competitive trust landscapes, establishing deep community connection long before care even begins.
- [Consumer](https://khm.agency/industries/consumer/): Anchored by a team of elite CPG experts, KHM blends strategic branding, modern media, and digital experiences to transform a single point-of-sale purchase into an enduring daily routine. Discover how we help consumer brands show up consistently across today's borderless marketplace — from physical shelves to AI-powered discovery engines — to build habits grounded in belief.
- [Tourism](https://khm.agency/industries/tourism/): KHM delivers purposeful travel marketing anchored in local truth rather than manufactured campaigns. Explore a strategy that shifts destination promotion into a genuine invitation, creating deep traveler belief and lasting pride of place.
- [Communications](https://khm.agency/services/communications/): We integrate media relations, earned media visibility, and reputation management to build the deep credibility that audiences and modern AI search engines genuinely trust. Explore how our communications framework creates the conditions for lasting belief and authentic action.
- [Technology](https://khm.agency/services/technology/): Technology shapes trust. We integrate custom websites, MarTech tools, and conversational AI pathways to respect people’s time and feelings — transforming complex, invisible systems into a cohesive digital strategy that removes friction and builds lasting brand confidence.
- [Media](https://khm.agency/services/media/): Trust over attention. By mapping non-linear consumer journeys across search, social, and emerging AI spaces, our team ensures your brand shows up with purpose exactly where people are looking for answers.
- [Creative](https://khm.agency/services/creative/): The best ideas are felt. By serving as an immersive experiential marketing agency, we transform core strategic truths into campaigns, content, and real-world activations that communities carry forward. Explore how our creative team translates deep insight into unforgettable moments that people remember, share, and act on.
- [Strategy](https://khm.agency/services/strategy/): Grounded in community insight, our brand strategy consulting framework helps organizations uncover what makes them distinct, clarify their positioning, and build deep consumer belief. Discover a clearer lens for your foundational truth, moving beyond mere familiarity to cultivate real human trust.
- [Careers](https://khm.agency/careers/): Explore KHM careers and join a remote, nationwide team of curious, craft-driven professionals. Discover a workplace where we work in different places, but move in the same direction to create stories that communities carry with them.
- [Contact](https://khm.agency/contact/): Let’s build something people believe in. Get in touch with KHM to share your story and collaborate with a creative agency grounded in community insight, deep strategy, and meaningful connection. Tell us what you’re working on! We love partnering with people who care deeply about what they are building.
- [Insights](https://khm.agency/insights/): What We're Seeing
- [About](https://khm.agency/about/): Welcome to the story about KHM, the unified evolution of Karsh Hagan Madden. Operating as an integrated creative agency and full-service marketing agency, we bring together more than 50 years of legacy to turn big ideas into moments that become movements. Learn more about Karsh Hagan Madden and discover how we roll up our sleeves to leave communities better than we found them.
- [Industries](https://khm.agency/industries/): Every community already has a story to tell. We partner with organizations rooted in community connection to create lived-in campaigns where the details are sharper and the language is real. Explore how we scale human trust across complex industries to turn authentic truths into moments that move people.
- [Services](https://khm.agency/services/): Nothing works alone. Grounded in community insight and built to earn belief, our collective system closes the gap between how brands are seen and how they are felt. Explore a unified approach engineered to turn raw human truth into moments that people carry, share, and act on.
- [Work](https://khm.agency/our-work/): Not every idea changes something. These did. See how our full-service creative and digital marketing agency helps communities find new momentum, organizations earn new believers, and brands discover new, impactful ways to show up and move forward in the world.
- [Home](https://khm.agency/): Moments that move people, and the communities around them. KHM is a brand and digital marketing agency that blends deep strategy, modern media, and creative technology to transform authentic lived experiences into human-centric campaigns across tourism, health, tech, and consumer landscapes.
- [AFCI Strategic Film Commission Support | Madden Media](https://khm.agency/afci-film-commission-madden/): We help you architect the foundational programs and long-term strategic plans that turn a film-friendly region into a film-serious powerhouse.
- [Newsletter Sign Up Landing Page](https://khm.agency/newsletter/): Smart ideas. Fresh perspective. Real momentum.
- [Madden Shift | Brand Strategy Workshops Built for Organizations That Think Bigger](https://khm.agency/madden-shift-brand-strategy-workshops/): → Strategic Planning & Key Business Objectives: Forget vague goals, build a roadmap you’ll actually use.
- [Resident Sentiment eBook Download Form Page](https://khm.agency/community-based-tourism-guide-ebook/): Tourism thrives when locals thrive. If residents feel overlooked, your efforts stall. If they feel supported, they’ll become your biggest champions.
- [Meetings & Conventions | Conference Booth Design & Logistics](https://khm.agency/booth/): We design and manage meetings and convention activations that stand tall, stop traffic, and start conversations. From custom booth builds, to floor logistics, every detail is handled with the same mix of scrappy creativity and buttoned-up precision that defines our work.
- [Voyage Signal](https://khm.agency/voyage-signal/): The old way? Piecing together mismatched data. Waiting on disparate reports. Hoping the dots connect. The new way? Voyage Signal brings your stories into focus, tying traffic to real visits.
- [Movie Tourism: How Communities Are Turning Film Fame Into Real Visits](https://khm.agency/film-tourism-capabilities/): We create strategic campaigns and industry-facing materials that position your community as a credible filming destination. We support film commissions to showcase their locations, incentives, workforce, and infrastructure in ways that resonate with producers, studios, and location managers.
- [Download Traveler Profiles](https://khm.agency/download-traveler-profiles/)
- [2025 Mississippi Spring Summit](https://khm.agency/ms-conference-2025-co-op/): From the Delta to the Coast and beyond, Madden is proud to partner with destinations across Mississippi—and across the country. Explore the case studies below to see how we’ve helped communities tell their stories, grow visitation, and create lasting impact through strategic, creative marketing.
- [Voyage Flare](https://khm.agency/voyage-flare/): Yes! Voyage Flare offers global media tracking, giving you insights into your impact both domestically and internationally.
- [Game Gallery](https://khm.agency/game-gallery/): Play Now Play Now
- [Voyage Atlas](https://khm.agency/destination-intelligence-voyage-voyage-atlas/): Voyage Atlas aggregates data from multiple trusted sources including Resonate to give you a clear picture of where your audience spends their time and what content they engage with.
- [Voyage Waypoint](https://khm.agency/destination-intelligence-voyage-voyage-waypoint/): Voyage Waypoint provides a clear view of what’s working in your content strategy, so you can refine and optimize campaigns and content marketing tactics with data-backed confidence.
- [Voyage Beacon](https://khm.agency/destination-intelligence-voyage-voyage-beacon/): Voyage Beacon integrates with multiple data sources, allowing you to track both digital and non-digital campaign performance.
- [Voyage GPS](https://khm.agency/destination-intelligence-voyage-voyage-gps/): Voyage GPS provides continuous data updates, ensuring that you have access to the freshest insights about your destination.
- [Southeast Tourism and Visitation Insights](https://khm.agency/southeast-tourism-and-visitation-insights/): Check out the latest Voyage GPS visitation trends from our shaking up the Southeast, and see where you should target next.

## Case Studies
- [Visit Tampa Bay: Turning Taste Into Travel at the South Beach Wine & Food Festival](https://khm.agency/our-work/taste-of-tampa-bay/): Smashburger had built a national footprint with hundreds of locations across the country.
- [Denver International Airport](https://khm.agency/our-work/denver-international-airport/): How do we make the hassle and disruption of the Great Hall renovation a positive and enjoyable experience for passengers?
- [South Dakota](https://khm.agency/our-work/south-dakota/): Unlike many competitors, the increasingly rare element of surprise that used to go hand-in-hand with travel rings stronger than ever in South Dakota.
- [Alabama’s Beaches Visual Identity](https://khm.agency/our-work/alabamas-beaches-visual-identity/): Alabama’s Beaches brand voice centers around the unique concept of ‘beach recharge,’ elevating the idea of relaxation into a distinct, stress-free experience.
- [Visit Milwaukee: Driving Meetings and Convention Growth Through Strategic Marketing](https://khm.agency/our-work/visit-milwaukee-meetings-marketing/): KHM teamed up with Visit Milwaukee to show planners the real deal: a city that’s equal parts creativity, culture, and good beer.
- [“There’s Only One” Campaign](https://khm.agency/our-work/theres-only-one-campaign/): Colorado is diverse and the Bank of Colorado serves a range of customer audiences that reflect this diversity. From big cities to rural towns; mountain peaks to wide open prairie; newcomers to locals.
- [Discover Atlanta: SEO-Driven Design for Inspired Travel Connections](https://khm.agency/our-work/discover-atlanta/): The Discover Atlanta website is a testament to the power of marrying cutting-edge tools with thoughtful storytelling.
- [Aspen Snowmass](https://khm.agency/our-work/aspen-snowmass/): As a values-forward brand, Aspen Snowmass' advocacy often takes a back seat to its world-class skiing.
- [Colorado Tourism Office](https://khm.agency/our-work/colorado-tourism-office/): How do you make a state a symbol for a lifestyle while celebrating the people, places, and peaks that mark its culture? Here's how we made Colorado Come to Life.
- [Visit Savannah | Savannah’s Activation Tour PR](https://khm.agency/our-work/visit-savannah-tour-pr/): KHM partnered with Visit Savannah to design an experiential PR tour that brought the city’s food, culture, and Southern hospitality directly to top-tier media and influencers.
- [Visit Denver](https://khm.agency/our-work/visit-denver/): Denver had no shortage of things to do. The challenge was helping travelers see those experiences differently. Denver and Colorado exude a spirit full of adventure. With the post-pandemic traveler in mind,
- [A Smarter Site, a Better Trip: How Discover Puerto Rico Got Both](https://khm.agency/our-work/discover-puerto-rico-website/): Our website redesign gave Discover Puerto Rico a digital home that’s as easy to navigate as it is stunning to explore.
- [How Visit Port Aransas Turned a Dallas Cowboys Partnership into Real Tourism Wins](https://khm.agency/our-work/visit-port-aransas-dallas-cowboys-partnership/): We partnered with the Dallas Cowboys and brought Port Aransas into the middle of game day.
- [Smashburger](https://khm.agency/our-work/smashburger/): Smashburger had built a national footprint with hundreds of locations across the country.
- [LBJ Presidential Library](https://khm.agency/our-work/lbj-presidential-library/): As the LBJ Presidential Library prepared for a major renovation, there was an opportunity to reconnect a new generation with a legacy hiding in plain sight.
- [VisitPITTSBURGH x NFL Draft 2026](https://khm.agency/our-work/visit-pittsburgh-nfl-draft-2026/): Pittsburgh didn't need a new story, it already had one. The challenge was helping the rest of the world finally experience the Pittsburgh locals knew.
- [The Heart of Denver](https://khm.agency/our-work/the-heart-of-denver/): Despite being the heartbeat of Denver’s health system, Denver Health was virtually invisible to the public.
- [University of Colorado Anschutz](https://khm.agency/our-work/university-of-colorado-anschutz/): How do we give a national, and singular voice to the University of Colorado Anschutz Medical Campus, while bringing together other key stakeholders like UCHealth, the University of Colorado, and Children's Hospital under a unified brand?
- [PinnBank](https://khm.agency/our-work/pinnbank/): A community bank located in Omaha Nebraska needed to bring their local relationship business online to grow deposits, mortgages and commercial loans.
- [Rhode Island T.F. Green International Airport](https://khm.agency/our-work/rhode-island-t-f-green-international-airport/): PVD is consistently ranked as one the U.S.’ top ten airports according to Conde Nast Readers Choice Awards. However, when compared with competitors, it wasn’t rebounding post-COVID, in regards to load factors (and most notably vs. nearby Boston Logan International Airport).
- [Litehouse Dressings + Dips](https://khm.agency/our-work/litehouse-dressings-dips/): What goes better together than football and ranch dressing? We launched a first-ever campaign for Litehouse
- [Yes on 2Q](https://khm.agency/our-work/yes-on-2q/): Following our awareness work, Denver Health needed community support for something bigger: 2024 Ballot Measure 2Q.
- [Vitalant](https://khm.agency/our-work/vitalant/): Most people under 40 are not donating blood. We set out to help Vitalant — one of the nation’s oldest and largest nonprofit transfusion medicine organizations — to educate a younger generation about the importance of blood donation. 
- [Influencer Strategy & Travel South Dakota](https://khm.agency/our-work/influencer-strategy-travel-south-dakota/): How do you evolve an influencer strategy inside an already-successful social ecosystem and still drive growth? For Travel South Dakota, we reimagined it as an extension of the entire brand strategy.
- [The Palm Beaches Website Refresh](https://khm.agency/our-work/palm-beaches-website-refresh/): Discover The Palm Beaches partnered with us to reimagine their website into a mobile-first, content-smart platform that reflects the personality of all 39 communities.
- [Launching Discover Santa Clara: A Brand Built for the Global Stage](https://khm.agency/our-work/discover-santa-clara-brand-development/): Discover Santa Clara was more than a new DMO—it was a newcomer with the world watching.
- [Visit Cincy PR Strategy for Meetings Momentum](https://khm.agency/our-work/visit-cincy-pr-meetings-strategy/): How do you hype a convention center that’s still under construction? That was the challenge in Cincinnati.
- [Unlocking Tampa Bay: The AR Experience That Brought Sunshine to the Streets](https://khm.agency/our-work/tampa-bay-ar-experience-activation/): How Visit Tampa Bay turned a shipping container into an immersive, multi-sensory AR journey—and drove over 1 million impressions, hundreds of trip entries, and major media buzz across three major cities.
- [Visit Jacksonville’s Strategic London Activation: Expanding Florida’s Presence in the UK](https://khm.agency/our-work/visit-jacksonville-london-activation/): Twice a year, the Jacksonville Jaguars bring Florida’s warmth to London’s cool streets.
- [Visit Port Aransas | Guerilla Marketing Campaign](https://khm.agency/our-work/visit-port-aransas-guerilla-marketing-campaign/): Not everyone can drop everything and head straight to Port Aransas—but what if Port A came to them?

## Media Kits
- [2025 Wisconsin Traveler Magazine](https://khm.agency/media-kit/wisconsin-traveler-magazine/): Advertising placements are only available in full-page and half-page advertorials. These vibrant advertorials combine your imagery with inspirational copy about your destination. You will provide images and copy, and our team will edit and layout the advertorial to ensure that it looks fantastic.
- [Northwest Arkansas — 2025 Official Visitors Guide](https://khm.agency/media-kit/northwest-arkansas-2025-official-visitors-guide/): Distribution includes:- Welcome Centers throughout the state of Arkansas- Regional Visitor Bureaus & Tourist Info Centers- Area Chambers of Commerce- NWA Regional Airport (XNA)
- [Santa Clara — 2025 Official Visitors Guide](https://khm.agency/media-kit/santa-clara-visitors-guide/): Combining print and digital Better Travel Experience: Printed travel guides remain one of the most effective tools for promoting longer, higher quality and diverse travel experiences.  Longer Stays: Printed guides promote lucrative longer stay trips. The more people know about a destination, the more likely they are to stay longer and have a better experience.  Elevate Your Business: By featuring your business online, through the visitsantaclara.com website, you will expand your exposure to visitors. Your placement online can benefit from the traffic Discover Santa Clara is sending to their website with their overall marketing budget. Combining print and online is one of the most effective ways to diversify your media approach and is still the most powerful advertising strategy, according to a Millard Brown Digital study.  2025 Print deadlines Space Reservation: October 11, 2024 Production Materials Due: October 18, 2024 Digital Ready Materials Due: October 25, 2024 Publishes: February 14, 2025 Invoice Payment Due Upon Contract - Net 30 Important links Rate Card Advertising Information: Tamah Donaldson, tdonaldson@khm.agency Materials Specifications: materials@khm.agency Ad rates Display Advertising RateTwo-Page Spread$10,600Full Page$5,900Half Page$3,800Quarter Page$1,500Digital Add-On Packages Mega = 1 feature listing, 1 sponsored events listing $1,500Macro = 1 Featured listing $1,000Micro = 1 Sponsored Event $750Sponsors For Digital GuideTwo Per Guide$6,000
- [Valley Forge — 2025 Official Visitors Guide](https://khm.agency/media-kit/valley-forge-visitors-guide/): View the 2025 visitors guide here!
- [State of Washington Tourism Co-op Opportunities – Rates & Information](https://khm.agency/media-kit/state-of-washington-tourism-co-op-opportunities-rates-information/): As a destination, it’s important to be able to showcase the visitor experience through your website, printed and digital marketing platforms. Use this photo and video production opportunity as a way to get additional support for your photo and video acquisition needs. Both the partner and the state will have access to the assets for maximum exposure.
- [Louisiana Travel Association — 2024-2025 Search Engine Marketing Cooperative Campaign](https://khm.agency/media-kit/louisiana-travel-association-2024-2025-search-engine-marketing-cooperative-campaign/): (Based on the Parishes Annual Operating Budget)
- [Louisiana Travel Association — 2024-2025 Video Remarketing Campaign](https://khm.agency/media-kit/louisiana-travel-association-2024-2025-video-remarketing-campaign/): Rate information Sign up by June 30, 2024 What's in it for you? Increased ROI. According to the YouTube team, running three-to-six-second bumper ads had 107% higher ad recall and 134% higher purchase intent than the longer, 30-second video ads. This can result in increased ROI for your destination as potential visitors recall your video marketing efforts. Target interested audiences. By implementing a remarketing tag on your website and utilizing ExploreLouisiana.com's existing tag, we will be able to develop a robust remarketing pool. This pool will be served targeted video advertising designed to develop an emotional connection to Louisiana and your destination while further encouraging meaningful action. NICHE TARGETS Culinary Outdoor Recreation History, Art, Culture Festivals & Events
- [Louisiana Travel Association — 2024-2025 Digital Campaign](https://khm.agency/media-kit/louisiana-travel-association-2024-2025-digital-campaign/): Rate information Sign up by June 30, 2024 What's in it for you? Build brand loyalty. Compel visitations from past Louisiana visitors-creating visitors who visit your destination often. Target visitors likely to visit. Intent-based targeting add-ons allow us to reach people who have traveled to points of interest similar to your destinations offerings. For example, with this data, we can target previous visitors to Louisiana State Parks as well as outdoor enthusiasts with content designed to inform them all of what your destination has to offer. Complete campaign management. Custom ad creation, strategic targeting, and monthly reporting included with each package.
- [Louisiana Travel Association — 2024-2025 Display Ad Campaign](https://khm.agency/media-kit/louisiana-travel-association-2024-2025-display-ad-campaign/): Rate information Sign up by June 2024 What's in it for you? Reach consumers interested in a Louisiana vacation. By implementing a remarketing tag on. the partner's website and utilizing the ExploreLouisiana.com existing tag, we're able to direct remarketing ads to previous visitors from both sites, encouraging them to further consider your destination. Align your brand with LOT. Additionally, we'll target a lookalike audience with similar characteristics and behaviors to those in the tagged remarketing group. These visitors are already interested in taking a trip to Louisiana, making them a valuable audience. Complete campaign management. Custom ad creation, strategic targeting, and monthly reporting included with each package.
- [Louisiana Travel Association — 2024-2025 Canadian-Focused Display Ad Campaign](https://khm.agency/media-kit/louisiana-travel-association-2024-2025-canadian-focused-display-ad-campaign/): Rate information Sign up by june 30, 2024 What's in it for you? Rich Canadian consumers interested in a Louisiana vacation. Showcase your unique business to a highly-qualified audience. Bring them back. A remarketing tag is placed on ExploreLouisiana.com allowing us to utilize geotaregting tactics to identify Canadian visitors already interested in a trip to Louisiana, and serve them ads. Remarketing traffic from ExploreLouisiana.com boosts your impact and reach. Complete campaign management. Custom ad creation, strategic targeting, and monthly reporting included with each package.
- [Visit Vancouver, Washington — 2024 Travel Magazine](https://khm.agency/media-kit/visit-vancouver-washington-2024-travel-magazine/): See last year's guide here.
- [Missouri — Vacation Guide](https://khm.agency/media-kit/missouri-vacation-guide/): View the Spring/Summer 2024 Vacation Guide here!
- [St. Louis – 2026 Official Visitors Guide](https://khm.agency/media-kit/st-louis-official-visitors-guide/): *Invoiced upon signed contract**Complimentary ad design service
- [Wisconsin — 2024 Official Travel Guide](https://khm.agency/media-kit/wisconsin-2024-official-travel-guide/): Materials specifications can be found here or reach out to materials@khm.agency.
- [Branson — 2025 Official Travel Guide](https://khm.agency/media-kit/branson-official-travel-guide/): All ads should be paid in full before guide goes to print.
- [VISIT KC 2025 OFFICIAL VISITORS GUIDE](https://khm.agency/media-kit/visit-kc-2025-official-visitors-guide/): Ad Close: September 12, 2025
- [Missouri — 2027 Official Travel Guide](https://khm.agency/media-kit/missouri-official-travel-guide/): Materials specifications can be found here.