Case Study
Litehouse Dressings + Dips
CLIENT: LITEHOUSE DRESSINGS
SCOPE: BRAND IDENTITY
CAMPAIGN: LITEHOUSE X SUPERBOWL
The Situation
As the largest supplier of refrigerated salad dressings and dips in the U.S., Litehouse wanted to spread the message that they’re on a mission to spread goodness to every kitchen table in the country. How do we increase awareness and drive trial of Litehouse products in a saturated salad dressing space?
The Approach
What goes better together than football and ranch dressing? We launched a first-ever campaign for Litehouse by teaming up football and their tasty dressings. We filmed our number one ranch fan – a football field groundskeeper – painting a field with Litehouse Homestyle Ranch Dressing, to kick off the season.
Summary
We launched a first-ever campaign for Litehouse by teaming up football and their tasty dressings. We filmed our number one ranch fan – a football field groundskeeper – painting a field with Litehouse Homestyle Ranch Dressing, to kick off the season.
We continued his story in his custom ranch cave, showing how he uses Litehouse dressings to compliment his tailgating routines. (He’s even in a band, with a carrot on the drums.)
The campaign was featured in AdWeek as one of the best “Super Bowl-adjacent” ideas. That means Super Bowl hype without Super Bowl commercial costs.
Results
Video Completion Rate
Click-through-rate
