Case Study
The Heart of Denver
CLIENT: DENVER HEALTH
SCOPE: BRAND CAMPAIGN
CAMPAIGN: THE HEART OF DENVER
The Situation
Despite being the heartbeat of Denver’s health system, Denver Health was virtually invisible to the public. Most residents didn’t realize the critical services it provides or the lives it impacts every day.
The Approach
Shift public perception and build an emotional bridge between the community and this safety-net institution; without relying on a ballot, call-to-action, or campaign urgency. This wasn’t about policy. It was about pride.
Summary
With a modest budget, we built “The Heart of Denver” campaign to show real providers in real moments—at work, at home, and in the community. Through emotionally-driven stories and authentic visuals, we demonstrated that whenever and wherever you need them, Denver Health is there. Our media mix included:
- Digital videos and audio spots
- Display banners and OOH boards
Print ads, TV spots, and cable All tailored to reach diverse, lower-income audiences across Denver, ensuring our message met people where they lived: digitally, emotionally, and geographically.
We didn’t just raise awareness—we reshaped public understanding. This campaign transformed how Denverites see their city’s hospital: not as a last resort, but as a first response
Results
Of Voters Learned Something New About Denver Health
Media Value Delivered
Of Voters Believed Denver Health Plays An Essential Role
