Case Study

How Visit Port Aransas Turned a Dallas Cowboys Partnership into a Win

CLIENT: VISIT PORT ARANSAS
SCOPE: AGENCY OF RECORD
CAMPAIGN: VISIT PORT ARANSAS X DALLAS COWBOYS

TourismCreativeStrategy

The Situation

In Texas, loyalty runs deep. People plan their Sundays around the Cowboys. They return to the same beach year after year. They build traditions around the places and teams they love. Port Aransas had an opportunity to earn a place in more of those traditions, especially among travelers in Dallas–Fort Worth.

The Approach

We partnered with the Dallas Cowboys and brought Port Aransas into the middle of game day. From AT&T Stadium to fan experiences across the market, we connected one Texas institution with another. Every touchpoint gave fans a chance to picture their next trip, not as a getaway, but as part of the moments they already look forward to.

Summary

Visit Port Aransas x Dallas Cowboys

The campaign showed up where Cowboys fans already were—on air and on screen. Radio placements built consistent brand presence throughout the season, while televised spots during preseason games helped Port A shine during one of football’s most anticipated moments. It was a seamless blend of sport and story, built for attention and recall.

Paid Media & Sweepstakes

Visit Port Aransas reached Dallas–Fort Worth travelers through a smart mix of digital tactics. Targeted display ads and paid social helped keep the coast top-of-mind for fans, while a dedicated email series added direct communication. A custom sweepstakes invited Cowboy Nation to dream about their next beach trip—moving them from scroll mode to travel mode.

Stadium & Onsite Visibility

Inside AT&T Stadium, Port Aransas became part of the game day energy—featured on LED signage throughout the Cowboys’ season. Beyond the stadium, out-of-home ads popped up at major cultural and sporting events across Dallas–Fort Worth, ensuring the message reached both die-hard fans and everyday Texans.