Case Study
Where Personalization Meets Paradise
CLIENT: DISCOVER THE PALM BEACHES
SCOPE: WEBSITE
CAMPAIGN: WEBSITE REFRESH
The Situation
Discover The Palm Beaches partnered with us to reimagine their website into a mobile-first, content-smart platform that reflects the personality of all 39 communities.
The Approach
We built a site that blends bold design with seamless functionality, including AI-powered personalization, real-time CRM integration, and ongoing UX enhancements like an interactive map and refreshed page layouts.
Summary
Built to Wow. Engineered to Work.
We created a site that feels like a getaway —beautiful, immersive, and built to perform. Every detail was designed to invite exploration, while the backend works quietly but relentlessly to keep content fresh, partners visible, and users moving seamlessly through the experience.
AI With Real Awareness
We built an NLP-powered personalization engine that adapts in real time to serve up smart, relevant content based on what each visitor is reading and clicking.
Ongoing Optimization
Post-launch, we kicked off agile website sprints that evolve the site in sync with campaigns, seasons, and strategy. So far, the sprints have delivered enhanced mobile performance and given partners more visibility with dynamically served listings and AI-powered ads.
Creative & UX Refresh
We’ve continued to evolve the site’s UX with ongoing updates that respond to real user behavior. Updates include a fully integrated trip-planning map, redesigned navigation, upgraded masonry layouts for better visual consistency, improved header hierarchy for SEO and accessibility, and a refreshed Beach Cam page that turns casual views into deeper engagement.
Results
Increase in Average Time on Site
Increase in Clicks
Increase in Click-through-rate on Events Pages
