OnLocation & OnLocation PLUS

In the SEO game, awareness is everything

We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits:

Increase and improve your brand awareness in Google searches
Generate more organic clicks to your site
Increase the number of visitors in your market
Provide travelers a way to find waypoints while they are in your location and when they are in the planning stages

Let us do the heavy lifting

When you hear SEO jargon such as “increasing meta description”, “h1 tags”, “backlinks”, or “barnacle SEO,” do you feel a bit overwhelmed? No worries because our team at Madden lives and breathes this stuff and our brand-new program—OnLocation—is about having us do it all so you don’t have to. Madden will conduct an in-depth evaluation of the top 25–30 attractions in your market from our offices in Tucson, Arizona. We’ll also evaluate your consumer reviews, photos, and events to determine whether they are on brand and positively promoting your market and partners. “SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.”¹

Feet on your streets

Even better, OnLocation PLUS includes all of the good stuff from OnLocation, and we go, you guessed it, on location to your neck of the woods where we’ll conduct in-person, two-day networking workshops with Google Local Guides and your partners. New reviews on Google Maps, exclusive training on maintaining compelling content for Google My Business, touring your destination’s top attractions to collect photos and video assets for your partners to use in Google My Business, and weekly reporting calls to high-five about your SEO progress are included. “A Google study recently ran two variations of the same ad—a traditional video versus a 360-degree video—and the 360 version triumphed with 41% more ‘earned actions’ (subscribes, shares, and views).”²

Lead by example

Your partners look to you as an expert. When you get on board with implementing everything Madden can do to boost your SEO, both you and your partners will benefit. You’ll appear more prominently in Google searches and all of you will reap the rewards. Sources: ¹ imFORZA.com, ² tnooz.com