Tuesday, November 10th

Welcome Breakfast

Begin your MUSE experience with a medley of gourmet breakfast offerings and a side of warm introductions.

Use this time to self-organize and meet with teams and clients.

Location: Centennial A-D

Welcome

Welcome to MUSE, featuring Visit Denver.

Location: Centennial E-H

MUSE Keynote

Leading Through Brand & Branding in Beta

Location: Centennial E-H

General Session: Sponsored by Azira

Location: Centennial E-H

Commercial Break

Location: Centennial E-H

Lunch Break & Media Across the Open Web

Panel chat on media across the open web, walled platforms, and retail networks. A candid review of what’s working, what’s not, and why across the media landscape. This session looks at media that moves brands forward, and how we prove it. More directly, we address if and how the halo from premium, vetted publishers is worth the price?

Location: Centennial E-H

Experiential and What AI Cannot Replace

Real-world experience is the one thing AI cannot reproduce and is one of the biggest opportunities as part of an integrated marketing campaign. This session explores the opportunity, best practices, and how that moment feeds the brand, the earned story, and the data behind everything else marketers run.

Location: Centennial E-H

Commercial Break

Location: Centennial E-H

Building Belief in the Age of AI

Brands have an epic opportunity in the age of AI to own their story and build trust with their audiences, and these signals build strength in the AI ecosystem. Learn how and where to prioritize and anchor your brand in a strategy that builds trust.

Location: Centennial E-H

General Session: Sponsored by Tiki

Location: Centennial E-H

Afternoon Break

Location: Centennial Foyer

Breakout Session: Unskippable: How Brands Win in Entertainment

Brand entertainment is exploding across every industry. Today’s consumers demand real stories, cinema-grade films, high-charting podcasts, and binge-worthy TV series. Join us to learn the roadmap to make branded content people actually want to watch—and profit while doing it.

Location: Mineral Hall A

Breakout Session: Route Expansion & Destination Marketing: What’s Driving Air Service Growth

Join us for an inside look at the evolving landscape of air service development and destination marketing. Learn key national trends and strategic shifts shaping route growth today. We’ll also dive into real-world insights—highlighting key campaigns, market wins, and strategic updates from major hub accounts.

Location: Mineral Hall B & C

Breakout Session: Tapping Into Your Everyday Creativity

Everyone is creative and plays a role in the creative process, regardless of title. Bria will lead an engaging session on how team members across all roles and departments can tap into their own creativity.

Location: Mineral Hall A

Breakout Session: Lead Gen Isn’t Dead

Proving that lead generation remains a powerful tool when executed modernly. This session will cover applying retail tactics to lead generation, featuring a media team member to walk through LinkedIn and Meta ad strategies, alongside a speaker sharing real examples of how we’re using passes, downloadable guides, and lead gen 101 tactics.

Location: Mineral Hall B & C

Community Based Brands

The secret to Lifelong Customers is building a community that brand fans can get behind. In this panel we learn from leaders from a variety of organizations and diverse perspectives on what it means to build and support thriving communities.

Location: Centennial E-H

Day 1: Closing Remarks

Location: Centennial E-H

Open Time for Collaborating & Meetings

Location: Anywhere!

Reception & Dinner

Culminate the day with a celebration and dinner for the entire group!

Milk Market is about a 20 minute walk from Hyatt Regency. Shuttles are also available.

Location: Milk Market