Case Study
South Dakota
CLIENT: TRAVEL SOUTH DAKOTA
SCOPE: BRAND IDENTITY
CAMPAIGN: SO MUCH SOUTH DAKOTA, SO LITTLE TIME
The Situation
How do we tell the story of a destination that is so much more than a Mount Rushmore one-stop wonder, and transform it into a place people want to know? Unlike many competitors, the increasingly rare element of surprise that used to go hand-in-hand with travel rings stronger than ever in South Dakota.
The Approach
By recognizing that the perceived weaknesses of the destination are actually its biggest strengths and differentiators, we were able to align core values with prospective visitors to diversify the state’s reputation and give it a modern rebrand.
Results
Impressions
Video Views
Website Visitors
Website Conversions
Increase in Visitation YoY
Increase in Visitor Spending YoY
