Case Study
A Place With More Than One Story To Tell
CLIENT NAME: Visit OXFORD
SCOPE: AGENCY OF RECORD
CAMPAIGN: A PLACE TO… YOUR STORY
The Situation
It’s Faulkner and football. Live music and long dinners. History, art, Ole Miss, late nights on the Square and quiet mornings around town.
Visit Oxford wanted to bring all of those pieces together without sanding down what made each one special. The opportunity was to give travelers a clearer sense of Oxford while leaving enough room for them to imagine their own experience there.
The Approach
Oxford’s stories live everywhere. In books. In buildings. In traditions passed down over generations. And in the new stories residents, students and visitors keep adding every day.
That gave us our way in.
“A Place to… Your Story” turned Oxford’s history of storytelling into an open invitation. Rather than prescribe one way to experience the community, the campaign created space for people to finish the thought themselves.
Summary
A place to wander.
A place to cheer.
A place to taste.
A place to stay awhile.
The campaign concept connected Oxford’s literary, historical, arts, culinary, nightlife and university experiences under one flexible creative platform.
We built a new library of photography and video around those experiences, capturing Oxford as people encounter it: full of character, movement and small details worth remembering.
What Happens When People See Themselves in the Story
Media carried the story further across search, social, short-form video, programmatic placements and rich media experiences. Interactive creative brought the campaign idea directly into the ad experience, giving people another way to discover their version of Oxford.
One idea gave Oxford room to tell many stories.
The campaign helped introduce the community to more travelers well beyond Mississippi.
Results
Increase in web visitors outside Mississippi
Increase in organic engagement
TikTok views
Instagram reach
Paid media impressions
