Case Study
Colorado Tourism Office
CLIENT: COLORADO TOURISM OFFICE
SCOPE: BRAND CAMPAIGN
CAMPAIGN: COME TO LIFE
The Situation
Not one marked only by summits, but one with depth, experiences that move, and people that inspire? Weave a hyper-local campaign, sourced, written, and directed by local writers, designers, photographers, filmmakers, composers, and add in a score recorded by the Colorado Symphony.
The Approach
How do you make a state a symbol for a lifestyle while celebrating the people, places, and peaks that mark its culture? Here’s how we made Colorado Come to Life.
Summary
Recognized as an industry changer by WHO, the Come To Life Brand has produced over $20B in visitor spending.
“Research found that the Colorado Tourism Office’s $4.5 million ‘Come to Life’ television and print ad campaign stirred $898 million in spending in the state. That doubles the return on investment from previous ad campaigns.” -The Denver Post
Colorado’s share of marketable leisure travelers rose from 18th largest to 9th largest in the U.S. and it ended up shifting the industry paradigm, turning travel from a physical activity to an emotional and transformative experience.
Results
Influenced Visitor Spending
Campaign-high ROI
