Case Study

A Brand Built for the Global Stage

CLIENT: DISCOVER SANTA CLARA
SCOPE: AGENCY OF RECORD
CAMPAIGN: BRAND IMPLEMENTATION

The Situation

Discover Santa Clara was more than a new DMO—it was a newcomer with the world watching. With Super Bowl LX and FIFA 2026 on the calendar, they needed more than a brand. They needed a presence. One that could scale fast, adapt easily, and show up strong across every audience and platform. No pressure, right?

The Approach

We built a future-forward brand, scalable website, and dual-format visitor guide, paired with proactive PR, high-performing media, and quarterly creative. From World Cup-themed press kits to record-high click-throughs, every tactic moved with purpose.

Summary

Building a Brand for Global Resonance

We started with the essentials: a bold brand identity and a website designed to grow with Santa Clara’s momentum. We built a dual-format visitor guide to support trip planning and on-the-ground discovery—tailored to everyone from first-timers to superfans.

Crafted Moments for Headlines

We didn’t sit around for media moments. We made them. With a full press kit, media training, World Cup-themed mailer boxes, and a FIFA-inspired LA media mission, we turned Santa Clara into a story the press couldn’t ignore. National outlets like Forbes and KRON4 took notice.

Clicks That Deliver

Leisure campaigns saw CTRs up to 13%, with meetings campaigns landing at 8.6%. A hotel-specific SEM campaign pulled in the most engaged traffic, and we kept that momentum fueled with new content from ongoing creative shoots.

Kick-Off for Sports Fans

We built everything with the global sports traveler in mind. From site copy to visitor guides, we designed content that speaks directly to Super Bowl and FIFA fans—while making it easy to discover Santa Clara’s local gems in the process.