Case Study
Influencer Strategy & Travel South Dakota
CLIENT: TRAVEL SOUTH DAKOTA
SCOPE: INFLUENCERS & PARTNERSHIPS
CAMPAIGN: SOCIAL INFLUENCER COLLABORATION
The Situation
How do you evolve an influencer strategy inside an already-successful social ecosystem and still drive growth? For Travel South Dakota, we reimagined it as an extension of the entire brand strategy.
The Approach
Travel inspiration lives on social. So we embedded creators into the heart of Travel South Dakota’s content and paid strategy. Every influencer was selected based on audience data, content niche, and alignment with key travel themes; from fly fishing and family trips to food and national parks.
Summary
Influencers In Action
From macro creators like Boys With The Bus and Aki & Koichi to niche experts like Fish Like Mike, our partnerships brought the state’s beauty to life. Foodie collabs spotlighted local eats. Adventurous couples documented road trips and hidden gems. All content seamlessly synced with paid placements for full-funnel impact.
Strategy Built To Scale
We handled it all: outreach, contracts, itineraries, performance tracking, and used real-time social listening to capitalize on emerging trends. Each creator was chosen to amplify campaign messaging, extend reach in priority markets, and support South Dakota’s mission of becoming a top 10 U.S. travel destination.
Results
Campaign Reach
Increase in Post Reach YoY
Engagement Rate
Increase in Organic Followers
