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Case Study

PinnBank

CLIENT: PINNBANK
SCOPE: WEBSITE
CAMPAIGN: THE WAY BANKING SHOULD BE

A woman in a pink dress speaks at a podium before an audience

B2B & TechCreativeStrategyTechnology

The Situation

A community bank located in Omaha Nebraska needed to bring their local relationship business online to grow deposits, mortgages and commercial loans.

The Approach

KHM crafted an online experience that leads the customer, from first impression to a long term relationship with the bank. Through journey planning and testing we’ve created a website experience that showcases the Bank’s commitment to personal relationships using online chat, customer education resources, calculators and financial health resources.

Three smartphones displaying the Pinnacle Bank mobile website interface
A map showing Omaha with various location markers and neighborhood labels
A person using a Pinnacle Bank debit card to pay at a point-of-sale terminal
A tablet screen displaying a digital loan calculator form with input fields
A young girl in a plaid shirt stands beside a saddled horse
A cowboy stands by a metal gate in a vast field at sunset
A grid of four banking icons with text labels over a field background
A man in a baseball cap holding a rope in front of blue silos

Results

3 M+

Satisfied Customers Annually

300 %

Increase in Mortgage Rate Conversions

moments that move

What Happens When People Believe

1/0

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