Case Study
University of Colorado Anschutz
CLIENT: UNIVERSITY OF COLORADO ANSCHUTZ
SCOPE: BRAND IDENTITY
CAMPAIGN: THIS IS BREAKTHROUGH
EducationNon-ProfitCreativeMediaStrategyTechnology
The Situation
How do we give a national, and singular voice to the University of Colorado Anschutz Medical Campus, while bringing together other key stakeholders like UCHealth, the University of Colorado, and Children’s Hospital under a unified brand?
The Approach
We looked beyond the research, to focus on those who are driving life-changing innovation on a daily basis. We interviewed and documented some of their top doctors and elevated their stories through a national ad campaign and the ThisIsBreakthrough.com website.
Summary
Where tomorrow’s breakthroughs happen today
The spot aired during the Beijing Winter Olympics, and reached nearly 300 million impressions.
Results
300
M+
Impressions
200
K+
Landing Page Sessions
