PR Strategy for
Meetings Momentum

Summary

Making Headlines Before Doors Open

We knew Cincy couldn’t afford to wait for the ribbon cutting to tell its story, so we built a PR strategy that treated every milestone like a headline. Our team secured coverage in outlets that matter most to planners—Skift Meetings, Smart Meetings, BizBash, Trade Show Executive—racking up millions of impressions before the Convention District even reopened.

Pulling Up A Seat At Cincy’s Table

At the same time, we created real-world media moments that let writers see the story for themselves. We hosted a curated FAM that brought nine top journalists to Cincinnati, giving them a first-hand look at the transformation underway.

A month later, we put Visit Cincy at the center of the conversation as the sole sponsor of the Destinations International media dinner, where ten journalists from across North America sat down to hear what’s next for the city.

From Inbox to IMEX

We looked beyond one-off wins and built a steady drumbeat of storytelling. Quarterly newsletters, pulling open rates nearly double the industry standard, kept editors engaged and primed for bigger stories. All the while, our proactive news bureau made sure we always had fresh angles ready to go. This resulted in Visit Cincy securing a press conference at IMEX 2025, ensuring its reimagined Convention District debuted on the biggest stage in the meetings industry.