Case Study
Visit Denver
CLIENT: VISIT DENVER
SCOPE: AGENCY OF RECORD
CAMPAIGN: ALL WAYS WELCOME
The Situation
Tourism has grown significantly on a national scale since 2005. In that timespan, Denver tourism has outpaced national averages, making it one of the fastest growing tourism locales in the U.S. Given the significant growth, how do we continue that trend and showcase Denver in new and exciting ways to attract leisure visitors and meeting planners to Denver?
The Approach
Denver had no shortage of things to do. The challenge was helping travelers see those experiences differently. Denver and Colorado exude a spirit full of adventure. With the post-pandemic traveler in mind, we set out to show that visiting Denver improves the quality of your life and renews your spirit. We want everyone to know there is always something to do in Denver, feel excited within their comfort zone and ultimately spend the night.
Summary
All Ways Welcome taps into Denver’s friendly, open-minded community that embraces visitors. Whether you prefer filling your ears with music, fixing your eyes on art pieces or stuffing your belly with another bite. In Denver there’s no right way or wrong way, just your way.
For the past 28 years, KHM has helped Visit Denver bring visitors to the Mile High City and drive economic impact, leading to record growth.
Results
Incremental Trips Booked
Incremental Visitor Spending
From State and Local Taxes
ROI on Visitor Spending
