Case Study
Expanding Florida’s Presence in the UK
CLIENT: VISIT JACKSONVILLE
SCOPE: EXPERIENTIAL
CAMPAIGN: EXPERIENTIAL ACTIVATIONS, MEDIA & INFLUENCERS
The Situation
Twice a year, the Jacksonville Jaguars bring Florida’s warmth to London’s cool streets. This year, Jacksonville used the moment to forge new connections and increase awareness with Brits curious about the scenic side of Florida. We brought the city’s story to life in London with an activation that blended Southern flavor, cultural pride, and authentic community stories.
The Approach
Picture this: a bustling London station, Jaguar fans everywhere, and a pop-up oasis from sunny Florida. With swag, sweepstakes, and billboard ads turning heads, this activation turned every passerby into a potential visitor, excited about Jacksonville. As the swag flew off the tables, and curious Brits learned what makes Jacksonville extraordinary, the energy was electric.
Summary
Experiential Activations, Media & Influencers
Paired with targeted influencer partnerships and media buzz, the campaign gave international travelers a fresh reason to see Jacksonville as more than a stopover—it’s a community worth the journey.
Jacksonville Takes Center Stage
We launched a captivating sweepstakes that invited activation visitors to enter for a chance to experience Jacksonville firsthand. The sweepstakes served as an immediate call to action, giving potential travelers a tangible connection to the destination and a reason to keep Jacksonville top of mind.
Through robust remarketing efforts, we reconnected with everyone who visited the activation via a targeted digital campaign. Using both Google UK and Meta platforms, we crafted ads that highlighted Jacksonville’s diverse offerings—beach escapes, vibrant dining, and thrilling outdoor adventures—keeping our messaging front and center.
Where Bold Meets Beachy
To keep the local buzz going strong, we teamed up with three UK-based influencers., @Insideoursuitcase, @kerrywhelpdale and @passportstampsuk all brought their A-game, sharing authentically engaging experiences both in London at the Jaguars game, and their adventures in Jacksonville, giving everyone a taste of Florida’s Flip Side.
Results
OOH Impressions
Visitors Through The Activation
Google Display Impressions
Meta Ad Impressions
Impressions From Influencer Partnerships
