Driving Meetings and Convention Growth

Summary

Clicks, Scrolls, and Convention Goals

We activated Milwaukee’s presence at key industry events across sports, education, DEI, and faith-based sectors. Highlights included a custom selfie wall at IMEX, hosted breakfasts at Connect events, and prime stage time with digital signage—ensuring Milwaukee stood out and stayed top-of-mind with planners.

Booths? Please. We Built Experiences.

We reimagined conference booths into full-on Milwaukee moments. Think lounge-style spaces for real conversation, local swag that traveled home with attendees, and live experiences like brewery tastings and ticket giveaways. Every touchpoint brought Milwaukee’s warmth, fun, and personality to life—leaving planners with more than a pitch, but a lasting impression.

A Drone’s-Eye View Worth Booking

To spotlight the new Baird Center, KHM produced a first-of-its-kind drone video—offering planners a stunning aerial tour of the evolving space. Shared across digital channels and presentations, the video became a powerful tool to position Milwaukee as a bold, next-gen meetings hub.

Where Milwaukee Showed Up And Showed Off

We went beyond ads, securing sponsored content in key trade pubs, hosting a three-day FAM tour for 15 planners, and building long-term partnerships with top industry organizations—all designed to boost credibility, drive visibility, and give planners a real taste of Milwaukee’s meeting-ready appeal.

To expand reach, KHM launched a sharp paid media strategy featuring SEM to top search results, social ads on LinkedIn and Facebook to engage decision-makers, and geofenced display ads targeting planners at competitor events—putting Milwaukee front and center, every time.