Case Study
Connecting Communities
Through Purpose
CLIENT: VITALANT
SCOPE: INFLUENCERS & PARTNERSHIPS
CAMPAIGN: DRIVING DONOR ENGAGEMENT
HealthNon-ProfitCommunicationsCreativeMediaStrategy
The Situation
Most people under 40 are not donating blood. We set out to help Vitalant — one of the nation’s oldest and largest nonprofit transfusion medicine organizations — to educate a younger generation about the importance of blood donation.
The Approach
Millennials are statistically more likely to support causes that benefit animals. So, we recruited the Internet’s cutest spokes animals to plead with humans to donate blood. We even launched a successful “influencer” campaign, leveraging the dedicated follower bases of several Instagram-famous animals.
Results
1.3
M+
Impressions
53
K+
Engagements
$
52
K+
Social Ad Value
